CFR

CENTRA KICKS OFF ‘CHRISTMAS SORTED’ WITH A GIANT 2-METRE CHICKEN FILLET ROLL FOR NIALL HORAN’S DUBLIN ‘DINNER PARTY’ 

 

  • One-off giant roll created for the global-superstar-chicken-fillet-roll-afficionado with his favourite toppings celebrating his four 3 Arena shows 

  • Centra has sold 8.1 million chicken fillet rolls so far this year - and from 26th November a €5 chicken fillet roll bundle lands on the My Centra app. 

  • Niall’s giant chicken fillet roll kicks off Christmas Sorted, bringing festive food-to-go, bakery treats, and value offers to Centra stores nationwide 

 

Dublin, 10 November 2026:  Centra is helping customers get Christmas Sorted this festive season, with convenient festive food-to-go, bakery treats, essentials and value offers available in stores nationwide. And to kick off the festive season in suitably supersized style, Centra created its biggest-ever chicken fillet roll and sent it to Niall Horan for his Dinner Party: Live On Tour shows at Dublin’s 3Arena, complete with his favourite toppings of spicy chicken, cheese, lettuce, sweetcorn and sweet chilli sauce. 

 

It’s a fitting choice. Centra has sold 8.1 million chicken fillet rolls so far in 2026, while Niall Horan has previously spoken about the iconic deli staple as one of the tastes of home he misses when he is away.  

 

And Niall won’t be the only one getting fed. Centra will also bring a taste of its Christmas Sorted range backstage at the 3Arena, treating the crew behind the shows to a selection of festive party food and Christmas favourites available in stores across Ireland this festive season. 

 

Because while Christmas dinner might get all the attention, Centra knows some of the best festive food moments happen everywhere else, from grabbing lunch between Christmas shopping trips to treating yourself on the way to work, feeding unexpected guests or making a dash to the shop for the one thing everyone forgot. 

This larger-than-life creation marks the arrival of Christmas Sorted at Centra stores nationwide, with a festive line-up designed for everything from lunches on-the-go and Christmas shopping pit stops to last-minute get-together essentials and seasonal indulgences. 

This year’s festive food-to-go menu includes the Turkey Melt, packed with the flavours of Christmas; indulgent Loaded Wedges; a Christmas Croissant, putting a buttery twist on the classic favourite; the famous Superquinn Christmas Sausage Roll; and the Festive Feast Sandwich giving shoppers plenty of ways to get a taste of Christmas without waiting for 25th December. 

From the 26th November, Centra customers can enjoy a chicken fillet roll bundle for just €5, including three fillings and a choice of water or a soft drink, exclusively through the My Centra app. 

Alongside its festive deli favourites, shoppers will find seasonal bakery, new Frank and Honest Christmas coffee cups, and treats throughout November and December, as well as convenient options for entertaining, cosy nights in and those inevitable last-minute Christmas top-ups. 

Heather Murphy, Centra Retail Marketing Manager said “Christmas is full of those unexpected moments, from surprise visitors and last-minute get-togethers to suddenly realising you’ve forgotten something important. Christmas Sorted is all about making those moments that little bit easier for our customers, with festive favourites including our Turkey Melt, Christmas Croissant and Superquinn Christmas Sausage Roll, alongside seasonal bakery treats, everyday essentials and great value offers like our €5 Chicken Fillet Roll bundle. And what better way to kick things off than with a supersized take on an Irish favourite for one of its biggest fans, Niall Horan..” 

Whether it’s feeding the crew behind a 3 Arena show, grabbing a festive lunch on the go or pulling together an impromptu Christmas gathering, Centra is making it easier to get a taste of Christmas wherever the season takes you. 

ENDS 

 

About Centra: 

Centra is Ireland’s leading convenience retailer serving over 3.5 million customers per week, providing convenient shopping with value and quality front of mind. With over 500 bright and accessible stores, Centra supports over 38,000 jobs and directly employs approximately 12,000 people across the country. Centra is part of the retail division of the 150-year-old Musgrave Group, Ireland’s leading food retail, wholesale and foodservice company.